This editorial guideline outlines the principles of how we work. If you believe our work has not met these standards, please reach out to us at contact@purrfectmeow.net or contact us here.

Our Reporting

We present stories as we perceive them, as accurately as possible, without employing any form of AI. For further details and our stance on this technology, refer to our Anti-AI Policy.

When conveying information that may not be readily available to the public or may cast an individual or organization in a negative light, we always seek their input.

Should we receive new information post-publication, we will either update the existing article or publish a new one, as necessary and expediently as possible. Regardless of that, we go into the articles at least every three months and check them for timeliness, relevance, and helpfulness. They are also reviewed by independent experts to maintain our standard of producing the best content out there.

Upon being alerted to potential factual inaccuracies in our work, we will make efforts to verify them and issue a correction if an error is confirmed.

We extend an offer of a right to reply to anyone mentioned in a story. If you believe you or your company has been portrayed unfairly or wish to elaborate on a story, please don’t hesitate to get in touch.

We endeavor not to publish information received from sources (whether named or anonymous) without attempting to corroborate it through additional sources. We safeguard the identities of those who provide information anonymously. We do not offer monetary compensation to sources for their information.

When reporting on information initially brought to light by another publication, we unfailingly provide prominent attribution and link back to the original work whenever possible.

Our Professional Engagements

In the course of our work, we engage with independent cat experts, publishers, and other entities, liaising with creative and public relations personnel, and always conduct ourselves in a professional manner.

In the event that a company ceases communication with us entirely (sometimes referred to as ‘blacklisting’), we will strive to uphold the same high standards of reporting, fairness, analysis, and critique without being influenced by the circumstances.

Out of respect for individual experts and their creations, we refrain from discussing these occurrences publicly unless there is a compelling editorial reason to do so – for instance, when the integrity of the publication is at stake, or the release of crucial information, such as highly anticipated reviews, would be delayed as a consequence.

Advertising & Commercial Activities

The editorial and advertising divisions at Purrfectmeow are distinct. The content featured on the Purrfectmeow website and our social channels like our Pinterest account is solely at the discretion of the editors and is never influenced by commercial considerations.

Our advertising team adheres to principles of fairness, honesty, and transparency in our dealings with advertisers.

We do not accept advertising that plays audio automatically or includes offensive content. Additionally, we do not allow inappropriate advertising content and will take action to remove it if it appears on the website. If you believe the advertisements on the site do not meet these criteria, please contact us.

Occasionally, we include links to retailers (e.g., Amazon) and may receive a commission from purchases made through these links. However, these links have no bearing on our editorial decisions. They only appear in articles related to the product in question and are presented in neutral language, such as: “View the latest price of [this product] from Amazon.”

NicheLink

Purrfectmeow is owned by Blum and Steffes NicheLink GbR. The company oversees a range of brands and websites, including Reslisdence, Flawliz and Getyourgift.

These ventures operate independently of Purrfectmeow’s editorial department. Purrfectmeow will always disclose its association when covering activities conducted by its parent company, NicheLink. Any such coverage is entirely subject to the discretion of the editors and is never influenced by commercial considerations.

All NicheLink staff

and collaborators are familiar with this editorial policy and collectively uphold it.